Reach New Audiences

A new marketplace to enhance your offer and increase sales

If you’d like to sell more tickets for your attraction, making it available to new audiences then Open Pass is the solution.​ Open Pass offers your business a simple and effective way of putting your attraction in the shop window for our vendors, who operate on multiple sales channels. Think, Online Travel Agents, Tour Companies, Hotels and VICs.


Join a growing network of visitor attractions that are using Open Pass to increase sales and reach new markets.


Include your attraction as part of a Visitor Pass – allow pass organisers, like DMOs or Societies to market your attraction as part of a complete destination offer.


As well as reselling passes, our distribution partners are looking to build their own bespoke itineraries for their customers – make sure you’re a part of their plans.

Tired of paying large sums of commission to sell your tickets? 

Generally, our attractions are paid 75-85% of their standard entrance fee with 10-20% going to the distribution partner. If you want to increase your ticket sales, by offering more commission, then we’re flexible and ready to negotiate the rates on your behalf.​ Open Pass charges a 5% transaction fee per ticket booking.​

Contact Us

We handle the setup

This includes everything from contracts, through to training and unlimited support. Whether accepting tickets, requiring bookings or arranging bespoke activities Open Pass handles the interaction between the request, the booking and all the financial aspects and then through to admissions.​ If you’re keen to increase sales channels; but extra complexity, particularly for gate staff, is not welcome, our staff handle the entire process with you from start to finish. Tickets can be redeemed via a browser window on your computer or via an app on your mobile phone – and we’ll talk you and your staff through every step.​


Speak to our friendly team to identify which tickets you’d like to resell.


We connect you to our OTAs, Tour Companies, Hotels or VIC Distribution Partners and negotiate commission rates.

Start Selling

Distribution Partners resell your tickets to their customers via their own channels.


All you need to do is relax and enjoy the benefits of a new income stream, paid directly to you by us.

Selection of Attractions on Open Pass

The York Dungeon 216
Avon Boating 216
Kings College 216
British Motor Museum 216
NYMR 216
MAD Museum 216
Ryedale Folk Museum 216
Ragley Hall 216
Dynamic Earth 216
Scottish Seabird Centre 216
Abbotsford House 216
Edinburgh Dungeon 216
York Castel Museum 216
Shakespeares Birthplace Trust 216
Knebworth 216
Henry Moore Studio 216
The Deep 216
Palace House Newmarket 216
The Bar Convent 216
Fairfax House 216
Ely Cathederal 216
English Heritage 216
Lord Leycester Hospital 216
Royal Shakespeares Company 216
The National Wallace Monument 216
National Trust Scotland 216
City Sightseeing Scottish Borders 216
Auld Reekie Tours 216
Mount Ephraim Gardens 216
Newby Hall and Gardens 216
Merchant Adventurers Hall 216
Scudamore 2018 216
Barley Hall 216
Norton Priory 216
Thornbridge Brewery 216
Warwick Castle 21
Copper Rivet 216
Hever Castle 216
York Mansion House 216
Stoneleigh Abbey 216
HopeToun 216
Forth Boat Tours 216
Bobbies Butterfuly World 216
Rossalyn Chapel 216
Magic Alley 216
City Sightseeing York 216
Hill Close Gardens 216
York Minster 216
York DIG 216
Yorkshire Arboretum 216
Leeds Castle 216
Rutherfords 216
City of Edinburgh Tours 216
Dalekeith Country Park 216
Stirling Castle 216
Trmontium Museum 216
Yorks Chocolate Story 216
Yorkshire Arboretum 216
Eden Camp 216
Compton Verney 216
National Trust
Chiddingstone Castle 216
Castle Howard 216
Great St Marys Warwick 216
York Maze 216
Yorkshire Museum of Farming 216
Great St Marys Cambridge 216
York Brewery 216
National Mining Museum Scotland 216
Melrose Abbey 216
Battle of Bannockburn 216
Auld Reekie Tours 216
Richard III Exp 216
York Army Museum 216
Belmont House 216
Haddon Hall 216
Hush Heath 216
Renishaw Hall 216
St Marys Cambridge 2156
York Art Gallery 216