Develop A Destination Pass

Build a complete destination offer with Open Pass

As the leading destination pass provider in the UK, Open Pass can help you to develop a complete destination offer that not only builds relationships between attractions and suppliers but appeals to visitors too. Attractions enjoy increased visitor numbers, partners receive an additional revenue stream and visitors save money with greater choice and flexibility.

Any pass structure can be configured to meet your requirements, but we would suggest either or a combination of our two main structures:

openPASS

openPASS is our standard multi-attraction pass.

An openPASS includes a full list of attractions for a set price. Valid for a designated number of days, the pass can be used to gain single entry to as many of the attractions included as the pass holder likes.

An openPASS offers budget certainty and good value for money – the more attractions visited the bigger the savings. The pass holder can sightsee at their leisure and enjoy ultimate flexibility.

selectPASS

selectPASS is a ‘build-your-own’ pass.

A selectPASS can include any 3, 4, 5, 6, or 7 of the attractions available and offers savings over gate prices. The pass holder chooses the attractions they’d like to include and the price varies accordingly.

A selectPASS is valid for 30 days from first use and is a great option for sightseers who know exactly which attractions they’d like to visit whilst saving money at the same time.

derry pass website
York Pass
Open Pass Statement

Our Pass Package

derry pass website

Once you have decided on the structure of your pass, we offer a flexible package that can be tailored to your individual requirements to suit the city or region that the pass will cover.

We can help with all aspects involved with launching a new pass:

  • On-Boarding Attractions
  • Pricing the Pass
  • Approaching and Negotiating with Trade Partners
  • Setting Up Contracts
  • Pass Branding
  • Building a Pass Website
  • Pass Printing
  • Training and Technical Support for All Parties Involved

And once set up, the system does it all!

We will help by introducing your pass to our growing marketplace of trade partners including Get Your Guide, Travelcoup, Civitatis and Klook.

Once launched Open Pass manages the interaction between the request, the booking and all the financial aspects through to admissions. Gate staff simply admit the pass and Open Pass does the rest!

Interested? Speak to our friendly team today to find out more.

Our Pass Package

derry pass website
York Pass
Open Pass Statement

Once you have decided on the structure of your pass, we offer a flexible package that can be tailored to your individual requirements to suit the city or region that the pass will cover.

We can help with all aspects involved with launching a new pass:

  • On-Boarding Attractions
  • Pricing the Pass
  • Approaching and Negotiating with Trade Partners
  • Setting Up Contracts
  • Pass Branding
  • Building a Pass Website
  • Pass Printing
  • Training and Technical Support for All Parties Involved

And once set up, the system does it all!

The pass will be launched with our growing marketplace of partners including Get Your Guide, Travelcoup, Civitatis and Klook.

Open Pass manages the interaction between the request, the booking and all the financial aspects through to admissions. Gate staff simply scan the pass to admit the pass holder and Open Pass does the rest!

Interested? Speak to our friendly team today to find out more.

Our Partner Passes

Interested in finding out more about our Pass Packages?

Please complete the form below and we will get back to you as soon as we can.

Alternatively, you can call us on 01865 364537 to talk to our team, or email us at [email protected].