Our Passes

The Open Pass system provides a simple and effective solution for managing multi-attraction passes

The software has been designed specifically for the attraction industry and handles everything in one place, providing a hassle-free solution that works for everyone – from the pass organiser and the attractions right through to the customer.

Our Partners

open pass passes

Our Partners

We work closely with all of our partners across the UK who use the Open Pass platform to operate their own multi-attraction passes. The Open Pass system makes it simple to set up and run a custom-built pass – it handles all the necessary processes seamlessly providing a smooth visitor experience that offers choice and flexibility.

With Open Pass a pass can be truly bespoke. As well as the standard option to include free entry to attractions the system allows for an array of added functionality. Some of the options that our partners utilise include:

Find out more about our partner passes below:

York Pass

Develop a Destination Pass with Us

Developing a destination pass has so many benefits, and with Open Pass it couldn’t be easier!

We handle everything from contracts through to training and unlimited support. We can assist with pass branding and build a B2C pass website for you if required.

Once a pass is set up the Open Pass system manages all aspects including bookings, admissions, invoicing and commission payments. It really is that simple!

Open Pass have worked with Visit York for six years, initially using the Open Pass System to provide & host an operational & CMS system to enable us to operate our city sightseeing card York Pass. And more recently the development of a new website, both the website and CMS have been instrumental in the development and growth of our online sales over recent years.

From project onset, their interpretation of the initial brief has been superb and showed creativity and understanding of what is required for a sales site. Ongoing support through transition to a new operational platform was professional at all times with all projects supported with regular review.

York Pass

York Pass was the first visitor pass to join Open Pass.

Managed by Make It York, York Pass is the Official Sightseeing Card for the city of York and North Yorkshire.

The York City Pass is a one-day pass that gives entry to 25 city-centre attractions and the York & Beyond Explorer Pass includes over 50 attractions across Yorkshire and is available as a two, three or six-day pass.

Both passes also include a free pizza or pasta meal at ASK Italian as well as a selection of other discounts for everything from ghost walks and escape rooms to taxis and car hire.

Edinburgh City Pass

Edinburgh dungeon

The Edinburgh City Pass is operated by Open Pass Scotland and was the second pass to launch using the Open Pass system.

Valid for one, two, or three days the Edinburgh City Pass includes free entry to 23 handpicked attractions plus intimate, memorable guided tours – many with local guides who can spin the best stories this side of Robert Louis Stevenson. 

The Edinburgh City Pass comes with a free guidebook as well as an Open Return Ticket from Edinburgh Airport on Edinburgh Trams, plus a selection of exclusive offers and discounts on experiences across the city.

Shakespeare's England Explorer Pass

Warwick Castle

Set up in conjunction with Shakespeare’s England, the DMO for Warwickshire, the Shakespeare’s England Explorer Pass covers Warwick, Stratford-upon-Avon and the surrounding countryside.

Avaiable as a one, two or three-day pass the Shakespeare’s England Explorer Pass includes entry to 12 top attractions across the region including Warwick Castle, Shakespeare’s Schoolroom and  Stratford Butterfly Farm.

Pass holders can also get access to range of exclusive discounts across Warwickshire.

Manchester Pass

National Football Museum

Manchester Pass is the Official Sightseeing Pass for Manchester and is run by Marketing Manchester powered by Open Pass.

The Manchester Pass is a one, two or three-day pass that gives free entry to 13 city-centre attractions as well as a huge array of discounts and exclusive offers at restaurants, bars and other attractions.

The Manchester Pass also includes travel on the Metrolink tram service (named the Metrolink) across Greater Manchester, as well as the direct train lines between Manchester Airport – Manchester Piccadilly and Stockport – Manchester Piccadilly.

Northern Highlights Pass


The Northerm Highlights Pass is managed by DeeTours and is a flexible discount pass that covers the North East of Scotland. With discounts and offers at over 25+ attractions, activities and tours across the region it offers great value.

The Northern Highlights Pass is available as a 3-month pass – ideal for those who are spending more time in the area and want to make the most of their time there.

Visit Derry Pass

Cit Sightseeing Derry

The Visit Derry Pass is managed by Visit Derry and is the Official Sightseeing Pass for the Walled City of Derry~Londonderry.

The Visit Derry Pass is valid for one or two days and provides access to 10 handpicked attractions, saving money on admission fees whilst seeing the best the city has to offer – see the city by open top bus, learn about the fascinating history on a walking tour and take in some of the iconic attractions.

Stirling City Pass

Wallace Monument

The Stirling City Pass is run by Open Pass Scotland.

The two-day pass includes fast-track entry to three top attractions – Stirling Castle, National Wallace Monument and Stirling Old Town Jail – as well as a selection of offers and discounts from local cafes, restaurants and shops.

Dorset Pass

City Cruises Poole

Dorset Pass is run by CityCruises Poole and covers Poole, Bournemouth, Dorchester, Weymouth, Wareham & Swanage.

The pass includes free entry to 10 top attractions as well as a range of exclusive discounts from across the region.