Multi-Attraction Passes icon

Multi-Attraction Passes

Build a bespoke multi-attraction pass with Open Pass – the leading destination pass platform.

Tickets, Tours & Admissions

Manage your sales, bookings and admissions with Open Pass’s flexible cloud-based solution.

Trade Partners icon

Trade Partners

Enhance your offer with access to the best-loved bookable products with Open Pass.

Sightseeing Made Easy.

Open Pass is an all-in-one cloud-based solution for selling and redeeming multi-attraction passes, tickets and tours.

Open Pass Products

One System. Endless Opportunities.

One System. Endless Opportunities.

Our flexible cloud-based solution connects attractions with distribution partners – from local hotels to global OTAs – and ultimately to the widest possible range of buyers.

Open Pass can group tickets together as part of personalised itineraries or multi-attraction passes and provides a complete online booking management system for both ticket sales and tour operators.

Our trade partners have the option to sell passes and individual tickets, from non-allocated admissions through to allocated timed bookings.

Multi-Attraction Passes

York Pass Website and App

Open Pass is the leading destination pass platform for the travel industry.

Our software powers a range of well-established passes across Europe. Our successful model provides a complete destination offer that appeals to visitors, is flexible and simple to set up, and even easier to use!

Tickets, Tours & Admissions

Open Pass tickets for trade partners

Manage your tour bookings and ticket allocations with Open Pass.

Make your tickets available from your front desk, online and through our global trade network. Manage and control your bookings and admissions from live availability from any place and at any time.

Why Choose Open Pass?

Open Pass Icons - Experienced icon


Open Pass has been connecting attractions to global partners for over a decade.

Our team has a wealth of experience working with attractions, tour operators, DMOs, hotels and OTAs from around the world. We work with businesses of all sizes from small independents to well-known international brands.

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Open Pass has a wide range of well-established relationships within our network of trade partners and attractions.

This allows us to negotiate attractive commission rates, exclusive access to some of the most desirable bookable products across Europe, plus an unrivalled distribution reach.

Open Pass Icons - World Leading icon


Open Pass is cutting edge software that offers functionality that is not available anywhere else.

From our live booking app that integrates seamlessly with our multi-attraction passes to our bespoke tour management dashboard, Open Pass is the most advanced solution for passes and ticketing on the market today.

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With Open Pass all bookings, integrations and channels are managed in one central platform.

Put simply, Open Pass increases opportunities without increasing hassle. Manage all aspects from availability, bookings and payments across multiple distribution channels from one dashboard and from any place and at any time.

Open Pass are proud to work with partners across Europe.

Open Pass trade partner screen

Trade Partners

Open Pass has been connecting attractions to global partners for over a decade.

From well-known online travel agents including Viator, Get Your Guide and Tiqets, to VICs, independent hotels and B&Bs – our flexible system works for businesses of all types and sizes.

Open Pass offers access to the best-loved and most desirable bookable product across Europe. Tickets can be available to sell front-of-house, via your own webshop or we can integrate with your existing sales platform via API.

Our system allows you to sell not only tickets but also our multi-attraction passes and the option to build bespoke itineraries tailored to your customers’ needs.

Open Pass work closely with trade partners worldwide.

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Professional at all times with all projects supported with regular review...

"Open Pass have worked with Make It York for nine years, initially using the Open Pass System to provide & host an operational & CMS system to enable us to operate our city sightseeing card The Visit York Pass. And more recently the development of a new website, both the website and CMS have been instrumental in the development and growth of our online sales over recent years.

From project onset, their interpretation of the initial brief has been superb and showed creativity and understanding of what is required for a sales site. Ongoing support through transition to a new operational platform was professional at all times with all projects supported with regular review."
York Pass
Elaine Moss
Make it York