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We’re very pleased to announce that the Explore Amsterdam Pass launched earlier this week just in time for the spring and summer season. The pass is our first pass to launch outside of the UK and Ireland. We’re very excited that Open Pass is operational in such a world-class destination and one of Europe’s most visited cities!
The pass is owned and run by Amsterdam-based Tourism Group International (TGI). TGI have over 35 years of experience working in urban tourism in Amsterdam, the Netherlands and beyond making them an ideal partner. We’re delighted to be working with them on this exciting project!
The Explore Amsterdam Pass includes over 35 of Amsterdam’s top attractions such as the Amsterdam Icebar, the Heineken Experience and the Rijksmuseum to name a few. The pass offers visitors great value for money and the freedom to explore the city at their own pace.
The Explore Pass Amsterdam is not only our first pass outside of the UK and Ireland, but it is also our first pass to operate on a points-based system.
Each Explore Amsterdam Pass is worth a set number of Explorer Points that can be used at the attractions included, rather than the pass being valid for a certain number of days. The pass is valid for one year from purchase or until all the points have been used.
Pass holders book their attractions using our live booking app allowing them to track their Explorer Points and plan their ideal itinerary.
This provides a more relaxed way of sightseeing whilst still offering the flexibility and savings of our standard pass structure.
Check out the Explore Amsterdam website here!
Open Pass is the leading destination pass platform for the travel industry. Our software powers a range of well-established passes across the UK, Ireland and Europe.