Multi-Attraction Passes icon

Multi-Attraction Passes

Build a bespoke multi-attraction pass with Open Pass – the leading destination pass platform.

Tickets, Tours & Admissions

Manage your sales, bookings and admissions with Open Pass’s flexible cloud-based solution.

Trade Partners icon

Trade Partners

Enhance your offer with access to the best-loved bookable products with Open Pass.

Ready to Welcome Visitors Back


As we enter a new month and restrictions continued to be eased following Boris Johnson’s ‘road map’ for the UK’s exit from lockdown we remain positive for the future here at Open Pass. It wasn’t quite business as usual for us in June but we did see a steady trickle of sales come in for those attractions that were able to open and we’re hopeful that numbers will continue to increase throughout the summer months and beyond. We are looking forward to welcoming visitors back across our marketplace!

Over the next week or so a significant number of our attractions will be opening their doors to visitors for the first time since March. They have all worked hard to make sure that they can keep both visitors and staff safe whilst on site with a range of measures in place from limiting numbers, and one-way-systems, to increased cleaning regimes and having hand sanitiser readily available. A number of them have already been awarded VisitEngland’s ‘We’re Good to Go’ industry standard mark meaning visitors can be confident that they are adhering to Government and public health guidance.

Although the future is looking bright for open air and outdoor attractions we are aware that for places such as heritage centres and museums the social distancing measures are making life a little more difficult and, in some cases, not financially viable to open just yet. Open Pass and our network of partners will be ready to start selling tickets again as soon as businesses are in a position to re-open and welcome visitors back.

Our destination passes started 2020 on a very positive note with sales booming. As more attractions open and more people look to take a holiday or a short break across the UK we’re confident that sales will return to pre-lockdown levels. Destination passes offer convenience and value for money both of which will be increasingly important to visitors over the coming months.

If you’d like to find out more about the Open Pass system and how we could help you to welcome visitors back – from booking systems to increasing your audience – you can find out more about us here.